Mobile Retention Rates
Some of you might remember my previous post where I stated that desktop Facebook social games should comply to the 40-20-10 rule if they are to become really successful in terms of high absolute user numbers. The numbers were referring to 1-day, 7-day and 30-day retention in % terms. Usually any game with >1mm DAU complies to this rule. The only exception is really the 1-day retention, where a game can have a somewhat lowerrate, even around 30%, and still be very successful. As mobile (social) games are becoming even bigger thantheir desktop counterparts, I thought that a short post on mobile retention numbers would be good.
Image Ref: Some Top Grossing F2P games
So in summary, if you have launched an iOS game and have let’s say 300K DAU across 20 of the biggest iOS countries and comply to the “50-25-15″ -rule then you have a winner on your hands. Of course these numbers vary between game types and success depends a lot on apple featuring and the amount of paid acquisition which again depends on monetization rates. Please feel free to contact me personally if you have differing numbers. This is not exact science just some benchmark numbers. Hope you find them useful.